Marketing crew accused of faking prize give-away are the same crew promoting the Prime Minister

Feb 3, 2026

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The marketing team called BulletProof, that is currently being accused of faking a prize give-away, are the major private promoters of the Prime Minister’s free gym-membership initiative for teenagers. The group is being accused by customers of faking a €10,000 prize give-away.

BulletProof (founded by Adam Sullivan, Scott Schembri, and Andrew Mercieca) have been promoting the Prime Minister directly by creating content with him at least since 2024. They also seem to have been contracted to create content with the Prime Minister in order to promote the free gym-membership iniative.

The marketing team seems to have been contracted by BestGyms Malta which is a major gym brand and is currently administering various gyms in public sites including the one at the Marsa Sports Complex.

I may be getting older but I can still notice very smart marketing campaigns aimed at the youth especially if these are orchestrated by politicians.